Wolfberg WOLFBERG
Wolfberg

Cloud-Native Consulting · Wolfberg LLC

CLOUD IS BEING
USED WRONG.
I FIX THAT.

25 years of operating cloud the way it was designed. Now teaching others how.

Start the conversation See the receipts

The thesis

For over a decade I've been on a soapbox at every job I've had: nobody is using cloud right.

Not the Fortune 500. Not the consultancies billing them $400/hr to migrate. Not the SaaS vendors charging $2,000/mo for what should cost $20.

Lift-and-shift was never cloud-native. It was just someone else's data center with a markup.

The architecture decisions that matter at a million users can be made correctly on day one. Almost nobody does.

What "wrong" looks like

Legacy patterns dressed in cloud clothing.

  • ✕ EC2 instances pretending to be servers
  • ✕ RDS pretending to be Oracle
  • ✕ Kubernetes clusters running 24/7 to host workloads that get traffic eight hours a day
  • ✕ Always-on compute for event-driven work
  • ✕ SaaS pricing for software you should own outright

Every service I build on has been generally available for years. Lambda since 2014. DynamoDB on-demand since 2018. Step Functions since 2016. There's no secret. It's just AWS used the way AWS was designed to be used.

The receipts

I built Keystone to prove the point.

A production AI-native operational platform — real customers, real load — built solo. The numbers below are not projections.

41

hours

Built solo. Production-deployed.

$40

in API costs

Total Claude spend across the build.

44–60×

compression

Vs. a 3–4 engineer team over 4–6 months.

1M

users

What the architecture scales to with 4 code changes.

Cost at scale

$10K/mo at 10,000 customers

Linear-to-sublinear cost basis. Idle cost: literally zero. Pay only for actual invocations. Most enterprise systems burn thousands per month while nobody is using them.

Vs. incumbents

A fraction of one percent

Salesforce Service Cloud: $290/user/mo. ServiceNow average: $130K/yr. ServiceTitan: $400+/mo. Same workflows. Different planet.

Time to deploy

One terraform apply

Fifteen minutes. Fresh AWS account to production system, all six modules. The first deploy is the last architecture.

See the platform

When to call

If any of this is familiar.

  • — Your cloud bill scales linearly with your customer count
  • — Your roadmap is measured in quarters because every change requires a re-platform
  • — You're paying $130K/yr for ServiceNow, $290/user/mo for Salesforce, or $400+/mo for vertical SaaS
  • — Your team built it the way they knew, not the way the cloud was designed
  • — Your infrastructure costs more idle than it does at peak

We should talk.

Start the conversation

The proof artifact

Keystone.

Keystone is an AI employee operating system for service businesses. AWS-native. Serverless. Multi-tenant. The same architecture runs property management today and runs healthcare intake, field services, legal case management, or logistics dispatch tomorrow with a domain pack swap.

I built it solo, in 41 hours, for $40 in API costs. It's running production workloads today.

The consulting practice and the build are the same practice. The architecture I'd recommend to your team is the architecture I built mine on.

See Keystone

Let's talk.

DMs open. Email open. Always down for great convos over great wine.

I drink and I know things.

Start the conversation